Huggity stands out from the crowd

Offering a truly digital-age marketing tool, Dublin company Huggity takes giant high-resolution photos of large sporting events which people can access online to identify and tag themselves after the event.

Company chief executive Mike Sikorski says this offers the event sponsor extra value for money by keeping the focus on the event after it is over by allowing the attendees to share branded messages on Facebook, Twitter, and email.

“We use the fact that photos have the highest rate of engagement on social media platforms and fans are excited to have the chance to immortalise their image in the stadium,” he says, explaining that the company uses 360-degree panoramic multibillion-pixel crowd images called FanPics.