Ambitious targets help boost beef industry

Ambition mixed with traditional values will push beef sector to new heights, writes Simon Coveney

IT IS now two years since the publication of Food Harvest 2020, a road map developed by my department in collaboration with industry, which targeted increasing value of agri food exports by 40%, to €12bn by 2020.

When I took office in Mar 2011, I undertook to do everything I could to drive the agri-food agenda, to ensure that the sector made the maximum possible contribution to the economy.