The more you give, the more they get
In recent times, media coverage of government websites being hacked, of cyber bullying, the release of state cables by Wikileaks, complaints over the social network, Facebook, and voicemail hacking by tabloid newspapers have shone the spotlight on the easy access to private and secret information.
Most of us, with nothing newsworthy to hide, share information freely, giving little thought to where that information goes and what agreements we’ve signed up to. Our online activity seems mundane to us, but it’s hugely aluable for marketing. Google makes $30bn (€22.4bn) a year, 95% of its revenue, from targeted advertising.
