Terry Prone: Advertisers pushing boundaries to get their message to consumers

The playbook developed by Big Tobacco is now being used by several industries, including, most notably, the alcohol industry

Pre-watershed zero-zero drink advertising delivers messages about beer so children are positively imprinted with brands well in advance of making choices of what to drink.

“I might have some surrender business for you,” he said. 

“Might you, then?” I asked in the knowing way I deploy when I have no clue what’s going on.