Terry Prone: Sinn Féin became boring and predictable, and voters responded accordingly 

Sinn Féin spent far too much effort pleasing its core supporters via social media — when it's the floating voters that all political parties need to get them over the line
Terry Prone: Sinn Féin became boring and predictable, and voters responded accordingly 

Sinn Féin president Mary Lou McDonald speaking to reporters at the RDS flanked by senior party figures including Dublin Fingal TD Louise O’Reilly. Picture: Damien Storan/PA

One of the election leaflets in my postbox last week, from a long-term councillor, offered four pages worth of the achievements of my local county council, none of which scratched me where I itch.  

I itch over the beautiful place on Dublin’s extreme northside where I live being defaced by visually assaultive structures.

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