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Elaine Loughlin: Background diplomacy helps to spread the Sinn Féin brand

Elaine Loughlin: Background diplomacy helps to spread the Sinn Féin brand

Martina Anderson has been appointed as Sinn Féin’s representative in Europe and has been visiting embassies in Dublin for the past 18 months.

Long seen as EU-sceptics, Sinn Féin has been embarking on the Ferrero Rocher circuit in recent times in a bid to rebrand and push its policy among other European governments.

A quiet but effective campaign of meeting ambassadors, forging relationships across parliaments in Europe, and making sure other governments are aware of what Sinn Féin in power would mean has been under way for some time.

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