Terry Prone: Don't judge a book by its cover — unless of course it's an actual book

US author Stephen King poses for photographers at a book signing event. Picture: Kenzo Tribouillard/AFP via Getty Images

Should you be of the belief that all shops are basically the same, that each is no more than a variation of the retail theme, you need to know you are profoundly wrong. 

One kind of shop is in stark contrast to all the others, as proven by the fact that nobody, as you check your purchases in Tesco, has ever picked up a cauliflower and stroked it gently while saying “You’re going to love this. I did.”