Clodagh Finn: We can no longer pretend that women’s sport doesn’t sell

Clodagh Finn: We can no longer pretend that  women’s sport doesn’t sell

Guest editor Orla Chennaoui set out to prove that she could find “the stories, writers, illustrators and photographers to make an issue that was beautiful and interesting, a collector’s item”.

In these groundhog days, the arrival of the post is an event. And yesterday, although late with my order, I was thrilled to see the February issue of cycling magazine Rouleur thump on to the hall mat.

If you’re not a sports fan, don’t tune out because last month’s copy of one of the biggest cycle magazines in the world has just set an important publishing record. It was the very first all-women’s issue in the British magazine’s 15-year history and — here’s the bit worth noting ahead of International Women’s Day on Monday — it was also the fastest-selling edition. Ever.

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