Who wins when we invest in sport?

A cynic, according to Oscar Wilde’s Lord Darlington, is “a man who knows the price of everything and the value of nothing”.

In today’s world, it might be said that a price is put on everything that has any value. Hence, we measure how well society is doing by sets of figures, related to economic activity, employment, housing, hospital waiting lists, consumer spending, leisure spending, and on it goes.