Fathers’ ad campaign is completely ill-conceived

SO Bus Éireann is going to run an ad campaign on the side of their buses for the pressure group Fathers 4 Justice, riffing on the Dog’s Trust slogan: “A father is for life, not just for conception.”

Repeal the 8th has been rephrased by Fathers 4 Justice to ‘Change the 8th’, suggesting that a woman cannot terminate an unwanted pregnancy without the consent of the man who made her pregnant.

Just to be super, crystal, see-through clear here — this man is not a ‘father’. Nor is a woman with an unwanted pregnancy a ‘mother’.