Irish Cancer Society ‘spins’ a U-turn to cut its losses

The partial U-turn is straight out of a PR handbook as bad publicity could have a major impact on its fundraising, writes special correspondent Michael Clifford

CYNICISM is not a word one would normally associate with the Irish Cancer Society but it is appropriate in light of what has transpired over the last 48 hours.

On Tuesday, the society announced it was terminating its hardship fund. The decision was taken last November, but the society only issued a release following inquiries from RTÉ’s Liveline .