"Creative people have a tendency to think that being creative is the only thing they’re good at"

IT’S 11.30am. My mother is on the phone. “Can’t talk long,” I say, “I’ve got a free business-advice meeting at 12pm.”

“How ghastly,” she says. “Well at least it’s free. In my experience, these marketing types just talk and talk without saying anything at all.”

“I’m going with an open mind,” I say.