Dunnes’ employment strategy disgusts me

Ninety percent of our grocery shopping was done in their shops. But I’m disgusted with their lack of respect for their employees.
They advertise as “The difference is... we’re Irish”. But foreign companies (i.e. Tesco, M&S, Lidl) appear to treat Irish employees better. If this is not hypocrisy, I don’t know what is. The only way for the good people to show what is right and what is wrong is to boycott the company.
That is what I plan to do.