Arthur’s Day - Event is not the problem

Arthur’s Day will be celebrated today.

Unfortunately there has been a somewhat hysterical response to the celebration, which is essentially an advertising gimmick designed to promote the Guinness brand. From the standpoint of advertising the alarm has probably added to the hype and thus helped to boost the advertising.

Guinness is a global brand of which this country should be proud. The product has been so closely associated with Ireland that its promotion abroad undoubtedly helps to bolster Irish trade.