Proposed BAI ban on cheese advertising a recipe for disaster

The draft code proposal by the Broadcasting Authority of Ireland, to ban the advertising of cheese on children’s television programmes, is a recipe for disaster, and represents the predictable consequences of anti-fat lobbying by senior HSE dieticians.

A recent newspaper report featured the collective opinions of several spokespersons in the health industry who, repeatedly and consistently, warned that “high fat” foods are the cause of our national health crisis.

Several well-known dieticians are on record here as condemning the use of butter and cheese because they are “high in cholesterol and increase the risk of heart attack”.