Media fulfils its appointed role in an election of more winners than losers

WATCHING the elections and referenda from Sweden, where I’ve been working for the last week, I’ve been struck by the emerging myths around the presidential election, the first of which was that “there were no winners”.

This was said by a number of observers, some of whom went on to criticise the unprecedented viciousness of the campaigns and the performance of media throughout as having in some way diminished us all.

None of this is true.

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