Don’t mind your spinning, BP, honesty is the best damage-limitation policy

CONSIDER this as a public relations strategy.

You get a guy with a pleasant voice and a local accent.

You write an advertisement for him that talks about how he and his brother greet everybody who comes into their business with a smile. Not because they’re in the business of profit, but because they love to serve the community where they live. Where their wives live. Where their kids are growing up.