New approach to tourism would yield dividends

TOURISM could be our new Celtic Tiger.

One of the best ways of selling Ireland abroad is actually from within our country. Treat tourists with hospitality, give them value for money and a first-class service, then repeat business will ensue.

Equally important, however, is a campaign to target new forms of tourism from outside the country. That is why it is essential we have utmost confidence in the accountability and feasibility of Fáilte Ireland’s €14 million spend on overseas promotion