Meat consumption - Change that represents opportunity

A HUGE cultural change on the consumption of are source once regarded as plentiful, healthy and a cheering part of everyday life is on the way. And it isn’t about how we use oil, it’s about our addiction to meat.

We’ve already heard of “peak oil” and “peak water” but we may soon add “peak meat” to that lengthening and disturbing list.

The two staples have a lot in common. Like oil, meat is subsidised. Like oil, meat is subject to accelerating demand as once-poor nations become wealthy. And — like oil — meat is something people will be encouraged to consume less of, as we cannot survive the consequences of unlimited industrial meat production.