Online tourism survey - Blogs are new word of mouth

The first online survey of opinions of visitors to Ireland provides some interesting insights into the state of the tourist industry in this country.

Nine out of every 10 of the comments were positive.

Word of mouth has always been an important influence in promoting tourism. In the past, a satisfied customer might have told 10 people about an enjoyable holiday experience. But in the various internet blogs a person’s views can be told to a thousand times as many people.