What’s in a name?

I WONDER if your front page report headlined ‘Consumers splash out €205m on bottled water’ (August 12) prompted readers to ask why otherwise sensible people spend their hard-earned money on what is after all a free gift of nature?

Fri, 15 Aug, 2008 - 01:00
Letters

Perhaps the answer is hidden in one of the most popular brands, Evian. Just try spelling it backwards.

Brendan Casserly

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