Company highlights scourge of litter

BALLYMALOE Country Relish has decided to take public action against litter by funding a national and regional radio advertising campaign highlighting the negative impact of litter on business.

The advert, which is currently being broadcast, highlights the scourge of litter on the Irish countryside and is intended to shame and embarrass local authorities into taking much stronger action against litter.

In the last two months we have had two very important groups of overseas customers to our factory in Little Island, some visiting Ireland for the first time. However, the litter has got so bad on the roads that I found myself in a state of shame and embarrassment. This experience has led us to make the advert