GAA needs to break drink habit

THE GAA, it seems, does not wish to renew the Guinness sponsorship of the All-Ireland senior hurling championship from January 1 next.

This is to be welcomed. Multi-sponsors for both the football and hurling championships is now apparently the preferred format for the future.

This decision will ensure impressionable young people, adults with drink problems, and particularly alcoholics in recovery, will not be exposed any longer to the relentless, aggressive, intrusive and pseudo glamorous marketing of Guinness which has become a feature of this sponsorship over the years.