Fianna Fáil can snigger and smear but that won’t stop voters going Green

Knowing your competition and knowing your customer are vital in business. And in politics.

The first time this hit me was when I landed a bundle of books onto the cash desk of a bookshop in a shopping centre near where I live. The young woman behind the counter glanced at the books and exchanged a knowing smile with the man behind the counter.

“When we bought that book,” she said, nodding to one of the pile, “We knew either you or one other customer would buy it.”