Tunnel-vision

PROMOTERS of the newly-opened Dublin Port Tunnel have taken an idea from the Ryanair style of advertising when trying to lure truck drivers to the new route.

Radio adverts in the tone of the Pied Piper suggest a trip through the tunnel is the start of a magical journey that is stress-free.

As with most things in life, the reality is a little different.

You have reached your article limit. Already a subscriber? Sign in

Unlimited access starts here.

Try from only €0.25 a day.

Cancel anytime

More in this section

Revoiced

Newsletter

Had a busy week? Sign up for some of the best reads from the week gone by. Selected just for you.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited