Well-meaning alcohol group losing drink PR battle

Alcohol companies are in the business of shareholder value, like every other kind of company.

Which requires they sell more of their product every year.

This they do with sophistication, humour, creativity and relentless expenditure. By the time a young person in this country hits 21, they’ll have encountered, on average, 30,000 positive images of alcohol. Adding up to the cumulative proposition: Booze rocks.