Be wittier Pat; be cool Enda, and you might just win the next election

I KNOW, Trevor, I know. The Greens have no pre-election pact with anybody. That doesn’t stop you attending this tutorial.

Today, we’re addressing the 8 things the Opposition parties have to do in order to have a prayer of unseating the Government at the next general election.

Let’s start by nailing the myth that negative campaigning doesn’t work. The Tories called Tony Blair a liar, and it got them nowhere. Therefore we should expect no negative campaigning when we get around to our own general election. All agreed on that, are we? Well, we shouldn’t be. Because negative campaigning is the first certainty of the next election and defines your first key task.