Opening Lines: In digital and analogue, spam is brief hope, then disappointment, then fury

Spam: the disappointment in your inbox. The notification that turns out to be nothing. It is angrily disposed of.

The disappointment is the same as you feel when you receive the analogue version of spam – the junk mail.

A letter from the Reader’s Digest with a golden key saying you are so close, one step away from winning the prize draw, just like Mrs Winterbottom of Derby.