Telling it like it is, when the news is bad, should be best practice
The communication failure is women not being told that their smear tests, initially announced as clear, were not clear at all.
An exchange of letters between the then head of CervicalCheck and a consultant inspired an online cartoon, showing dozens of people standing around saying “you tell her,”; “No, YOU tell her,”; while the woman in the middle of the circle asked “Tell me what?”





