The sweet smell of success for vegans

You know something is starting to bite when it rattles the right-wing media. 

Just as Stop Funding Hate got Sun columnists in a tizz, Veganuary has been given column inches as a “gimmick” by the Daily Mail.

“Most of these ‘awareness’ campaigns are exploited by those who simply want to draw attention to themselves,” wrote a columnist, instantly drawing attention to himself by (a) being a Daily Mail columnist and (b) describing what he had for breakfast — bacon and extra thick salted caramel double cream.