Educating the English about Halloween

The English don’t get Halloween. While it’s the second spendiest holiday in America after Christmas — in 2014 Americans spent six billion dollars on pumpkin spiced latte and plastic spiders — in England it is still regarded with suspicion.

Obviously retailers have figured out that it’s highly lucrative, with everywhere from opticians to fashion outlets rebranding themselves in black and orange, putting a spooky spin on the mundane. Mr Kipling has not missed a trick.

Supermarkets have dedicated witchery aisles. But still, the English remain unconvinced.