Enda Brady: Is the fashion world about to have a male #MeToo moment? 

Abercrombie & Fitch built its fortunes on the back of scantily-clad male models but this week's accusations that its former CEO Mike Jeffries was involved in exploiting men at sex events around the world has laid bare a seedy side of 'cool' fashion

Abercrombie & Fitch built its fortunes on the back of shirtless male models. Picture: Daniel Acker/Bloomberg

At the turn of the millennium it was the brand for a “cool, all-American generation” — as long as you were 20-something, affluent, skinny, and white.

Abercrombie & Fitch had once again reinvented itself and its fortunes on the back of scantily-clad, shirtless male models.