What's in a name? More than you might think

Taz Kelleher and Geraldine Carton of The Useless Project: "When it comes to climate change, what we are trying to show is that a huge part of the solution is using less."
The week we found out we could start putting soft plastics in our recycling was the same week Geraldine Carton realised that her name matched her job.
"Nominative determinism at its finest. Ireland’s plastic recycling expert is called Geraldine Carton," read the now-viral tweet by Twitter user Dónal Og O'Donovan.