Small Business Column: The business of art and festivals

Kehlan Kirwan turns his attention to the business of festivals and art as the summer season takes hold and an expectation of one of the brightest summers in a long time for SMEs.

Summertime is well and truly here and the air is filled with music, barbecues and a sense of optimism. With that comes a vast array of festivals and entertainment. One of the great things we do here in Ireland is host a festival.

What is more, we are seeing what great events, organised well, can bring to businesses. Towns and communities across the country have put their heads together and figured out how to put themselves on the map. From literature to craft beer and music, Ireland is becoming the land of a thousand festivals.