State departments spent €1.4m on social media ads in 2022

Dramatic rise in amounts forked out, with ads placed across Twitter, Instagram, Facebook, TikTok, LinkedIn, Snapchat, and YouTube

Government departments are increasingly using social media platforms to get their messages across to the public.

Government departments have spent more than €1.4m on social media advertising this year alone.

There has been a dramatic increase in the amount spent in the past 12 months by some departments, with ads placed across Twitter, Instagram, Facebook, TikTok, LinkedIn, Snapchat, and YouTube.