Saunas have ‘exploded in popularity’ around Ireland

Sona Sauna is located by the sea in Ventry, Co Kerry (Tom Connolly/Sona Sauna)

Saunas have “exploded in popularity” in recent years, according to one small business owner.

Tom Connolly has been running a sauna in west Kerry since March 2024 after identifying a gap in the market along the scenic coastline.