From West Cork to Westminster: Meet the Macroom man who is Labour's election guru

Morgan McSweeney 'is a guy that grew up in the Republic [of Ireland] but has an intuitive sense of what ordinary British voters feel'

Morgan McSweeney. Picture: Shutterstock

For a man at the heart of the Labour party, Morgan McSweeney lives a long way from Westminster. He spends much of his time doing a six-hour commute from home in Lanark, the town south of Glasgow where he lives with his family, to Labour’s HQ in Southwark. Despite the distance he travels, he is in many ways the ultimate Labour insider — one who has made it his mission to transform the way the party appeals to Britain.

As Labour’s elections guru and Keir Starmer’s closest aide, McSweeney has near-unrivalled influence. He is credited by many for steering Labour to victory in the election this week.