Co Kerry spends €185k on rebranding to broaden its image

The rebranding emphasises that Kerry, via Kerry Airport in Farranfore, is just a flight away from London. Picture: MacMonagle

Kerry County Council spent €185,000 on  rebranding due to concerns the county was falling behind other regions and had a "fragmented and inconsistent approach" to marketing and communications.

The Marketing Kerry project included  €126,000 spent on design, development, hosting, and support services for its new website, and €34,000 on staffing.