Fáilte Ireland seeking to rebrand Killarney for summer season

New cultural and art/craft quarters will be created in the town, while a greater emphasis will also be placed on priority for pedestrians in the town centre

A major new initiative is underway to create a fresh brand for Killarney to promote the popular resort as a world-class tourist destination.

A major new initiative is underway to create a fresh brand for Killarney to promote the popular resort as a world-class tourist destination.

Fáilte Ireland has published a tender seeking “a brand and visual identity partner” to design a new brand for the Kerry town which attracts more than 1.1 million visitors every year.