Irish consumers influenced to buy less or no alcohol after seeing health warning labels, study finds

40% of consumers who saw the new labels said it made them think about alcohol’s impact on health.

A quarter of Irish consumers said they were influenced to buy less or no alcohol on a shopping trip after seeing new health warning labels on products highlighting the association between alcohol and cancer.

The results of a new study designed to assess the early exposure and perceptions of the new labels found about a third of all consumers reported noticing the new warnings on alcohol products, although their introduction is not mandatory until 2028.