Irish body to assist EU probe into Shein over sale of 'child-like sex dolls'

A page from the Shein website. Picture: AP Photo/Richard Drew

The European Commission has opened an investigation into online retailer Shein, including on how it limits the sale of illegal products such as “child-like sex dolls”.

The company could face significant fines if it is found to have breached the European Digital Services Act, with the probe also to assess the risks linked to the “addictive design of the service” and the transparency around its recommender systems.