Tourism Ireland spend €200k on campaign for hit show 'Wednesday'

Tourism Ireland said Jenna Ortega’s quotes about her time here had gone viral and were covered in newspapers across the world. Photo: Netflix © 2025

Tourism Ireland spent almost €200,000 on a marketing campaign built around the hit TV show Wednesday, saying that “screen tourism” was one of the biggest sources of travel inspiration to Ireland.

The tourism promotion agency worked with Netflix and Screen Ireland on a behind-the-scenes campaign to create two short films about the supernatural comedy show.