Huge majority of world's people want stronger action on climate change, but feel they are in a minority

A decades-long campaign of misinformation by the fossil fuel industry is a key reason the climate majority has been suppressed, researchers said. Picture: John Giles/PA Wire

A huge 89% majority of the world’s people want stronger action to fight the climate crisis but feel they are trapped in a self-fulfilling “spiral of silence” because they mistakenly believe they are in a minority, research suggests.

Making people aware their pro-climate view is, in fact, by far the majority could unlock a social tipping point and push leaders into the climate action so urgently needed, experts say.