From Nike to Apple: Which US brands could be hit hardest by Trump tariffs and what’s at stake?

Donald Trump’s 'Liberation Day' tariff war has so far wiped trillions off the market value of publicly traded companies. Picture: AP/Mark Schiefelbein

Donald Trump’s “Liberation Day” tariff war has so far wiped trillions off the market value of publicly traded companies, with the sweeping border taxes of up to 50% poised to wreak havoc on businesses across the world.

US-based global brands from Nike to Apple have suffered some of the heaviest falls in share price and market value, as investors react to fears of price increases and a potential slowdown in consumer spending. Here, we examine some of the most exposed industries and brands.