ieExplains: What Ryanair's new subscriber model is all about

Ryanair has become the first carrier to launch a subscriber service in the Irish market. File picture: Denis Minihane

On Monday, Ryanair – ordinarily better known for its ‘more bang for your buck’ service and marketing and media strategies - officially launched a subscriber service, the rather familiar-sounding Ryanair Prime, becoming the first carrier to do so in the Irish market.