Alcohol ads in Six Nations broadcasts spark fresh controversy

Alcohol Action Ireland said it watched 'with exasperation' the amount of highly visible alcohol ads on hoardings, which were shown during Ireland’s Six Nations clash with England. Photo: Sam Barnes/Sportsfile

Guinness branding visible inside the Aviva stadium during the broadcast of Ireland’s Six Nations clash with England exposed thousands of children to alcohol marketing and undermined the new watershed, according to Alcohol Action Ireland (AAI).

The advocacy group said it watched “with exasperation” the amount of highly visible alcohol ads on hoardings, which were shown during the match's broadcast on Virgin Media in the early evening.