Children see gambling as 'normal part of sport', new study finds

Gambling advertising via sport sponsorship was one of the issues explored by the study, with many children able to identify the betting company on the front of Everton's jersey. Picture: Peter Byrne/PA

Juvenile sports fans in Ireland are subject to “a saturation” of gambling messages and see gambling as an “increasingly normal part of sport”, according to research.

The study, the first of its type on the island, said this created “substantial public health risks”.