Conor McGregor's stout broke advertising rules as Eir campaign deemed misleading

Conor McGregor's stout was among 18 products found to have breached advertising regulations after complaints were made to the Advertising Standards Authority Ireland (ASAI). File picture

Conor McGregor's stout was among 18 products found to have breached advertising regulations after complaints were made to the Advertising Standards Authority (ASAI).

Forged Irish Stout Distribution had run an online advert in the form of an Instagram reel promoting the alcoholic drink. It depicted a group of female models wearing two-piece outfits — a crop top and high-leg hotpants — posing around a vehicle and drinking pints of Forged Stout.