'We’re not afraid of it': Motor dealers have their say on online car sales

Volkswagen Group Ireland emphasised that under this model, retailers on forecourts would play an 'integral' role in the new vehicle sales process.

“We’re not afraid of it. I’ve been in this game for 35 years. If I look back from the beginning to now, and the change that’s happened. It’s part and parcel of what every industry does.” 

Denis Murphy, managing director of Blackwater Motors in Cork, was very much in a “bring it on” mood when asked this week about the sweeping changes Volkswagen was making to the way it sells cars.