Price cuts of 23% in Aldi kick off new year supermarket wars

The cuts come to items such as crumbed lean ham, sliced chicken and turkey, yoghurts and kids' smoothies, Aldi said. Picture: iStock

Supermarket chain Aldi has ramped up the pressure on its competitors, as it announced a range of price cuts of up to 23% on its most popular products.

The retailer said a typical trolley of groceries currently costing about €121 would now reduce to €106, after the reductions.